Development of medicines positioning and promotion strategy
The medicis positioning and promotion strategy in CIS, Central Asia and Vietnam is based on close cooperation with local (regional) companies using existing information, logistics and human resources of the region.
At the present moment "BIOSCIENCE" Ltd. Uses the following types of medicines positioning and promotion on the territory of the CIS, CA and Vietnam:
By division class,
A) OTC with the help of mass media communications;
B) RX with the assistance of local partner with the team of medical representatives.
By form of delivery,
A) in the finished pharma product form;
B) in bulk.
According to MAH form and trade name property,
A) MAH and trade name owner is the Manufacturer;
B) MAH and trade name owner is - "BIOSCIENCE" Ltd;
C) MAH and trade name owner is the Client.
"BIOSCIENCE" Ltd. offers customers the most optimal solutions for entering CIS, Central Asia and Vietnam markets, taking account of local requirements for goods registration and import, threats/opportunities in the region, competition in the particular medicine segment as well as applied methods and resources for promotion.