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The medicines positioning and promotion strategy in the CIS is based on close cooperation with local companies
A strategy for the positioning and promotion of medicines in the CIS is based on close cooperation with local (regional) companies using existing information, logistics and human resources of the region.
At the present moment, BIOSCIENCE GROUP uses the following types of positioning and promotion of medicines on the territory of the CIS:
BIOSCIENCE GROUP offers customers the most optimal solutions for entering the CIS markets, taking into account the local requirements for goods registration and import, threats/opportunities in the region, competition in the particular medicine segment as well as applied methods and resources for promotion.
Marketing of medicines in CIS is carried out through TV communications for OTC
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