Positioning and promotion of medicines

The medicines positioning and promotion strategy in the CIS (Russian Federation, Ukraine) is based on close cooperation with local companies

12 years in the pharmaceutical market
116 released medicinal products
105 partners

About service

A strategy for the positioning and promotion of medicines in the CIS (Russian Federation, Ukraine) is based on close cooperation with local (regional) companies using existing information, logistics and human resources of the region.

At the present moment, BIOSCIENCE GROUP uses the following types of positioning and promotion of medicines on the territory of the CIS:

  • By division class,
  • OTC with the help of mass media communications;
  • RX with the assistance of local partner with the team of medical representatives.
  • According to MAH form and trade name property,
  1. MAH and trade name owner is the Manufacturer;
  2. MAH and trade name owner is BIOSCIENCE GROUP ;
  3. MAH and trade name owner is the Client.

BIOSCIENCE GROUP offers customers the most optimal solutions for entering the CIS markets, taking into account the local requirements for goods registration and import, threats/opportunities in the region, competition in the particular medicine segment as well as applied methods and resources for promotion.

Other services

Marketing of medicines in the CIS countries

Marketing of medicines in CIS is carried out through TV communications for OTC

More

Ready to cooperate?

Please fill out the contact form and you will be contacted

+38 050 463 82 66

    Ready to cooperate?
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